In the past 19 years, Shoni has started two businesses, turned around two others and held senior positions in JSE-listed companies as well as advising multinationals and large parastatals on corporate and business strategy, corporate governance best practice and building and managing corporate reputation.Shoni’s first professional employment was as a financial controller at First Rand Group before joining Business Report, initially as a sub-editor and later as the Banking and Insurance reporter. While at Business Report he was awarded a scholarship to Cambridge University, UK where he did research in the financial services sector as part of the Wolfson Press Fellowship programme, sponsored by PwC.Before Ambani RPM, Shoni held several senior positions both in corporate and agency environment including Media Relations Manager-Nedbank, Associate Director-Empowerdex-the country’s first BEE advisory and rating agency, Associate Director-Nkonki Inc (Auditing and Business Advisory), Managing Director-MS&L South Africa, Corporate Communications Director-The Communications Firm, Managing Director-Underline Communications and CEO Flow PR and Reputation Management. He led teams that launched some of the most iconic global brands in South Africa such as Virgin Mobile. Shoni was a training facilitator at The Institute for the Advancement of Journalism (IAJ). He holds a Master of Business Administration (MBA) qualification. His community work includes serving on the board of an NGO group called CSM Advisory Board, whose aim is to advance inclusive sustainable economic development and also serves as one of the 14-members appointed by the Minister of Tourism to the sector B-BBEE Advisory Charter Council.