Bekithemba is currently serving as a Director: Responsible Tourism at the National Department of Tourism since 2009. His career spans across the Tourism Industry and Financial Services. Before joining NDT, he was Executive Manager at Cape Town Routes Unlimited, the Western Cape Destination Marketing Organisation (CTRU). At NDT, he has been responsible for the development and implementation of the National Standard for Responsible Tourism, and the Universal Access in Tourism Action Plan. He also serves as the National Advisory Committee Member for the ILO SCORE Programme. Bekithemba is passionate about community development, and in his spare time serves as Chairperson of the AmaHlubi Heritage Foundation and the AmaHlubi Community Development Trust. He also Chairs the Advocacy and Lobby Portfolio of the Sustainable Tourism Certification Alliance Africa. He holds a B.Social Science degree from the University of Cape Town.