2016 Judges

Kiera Danielle Schoeman

Kiéra Danielle Schoeman

She completed my Doctor of Philosophy in Tourism Research and Management through the North West University in 2015. Her thesis was entitled: ‘A perceived-value model for Tourism Experiences’ and her research was conducted through the Mediterranean Shipping Cruise (MSC) Company, South Africa. The research which she has conveyed in the past few years gave her an extensive understanding of the importance of Tourism in South Africa. This includes the value of a tourist/ visitor experience and the benefits that it adds not only to our country’s economy, but to the wider spectrum of key players in the Industry. She has undertaken a number of research studies and reports in tourism fields and related areas including: research surveys on the economic impact of tourism and also research papers for TREES (Tourism Research in Economic Environs and Society). She led and was part of research conducted for Isimangiliso (Sodwana Bay); Midmar Mile, Clarens, Big Concerts and festivals, such as KKNK. She was a Tourism lecturer at the Department Transport Economics, Logistics and Tourism, UNISA, where she lectured NQF level 5 & 6 subjects including Tourism Destinations, she also led a number of Tourism Honours dissertations. It was during this time that she discovered her passion for research in Tourism and during which she then decided to join the Urban-Econ Team and she currently serve as a Tourism Research Specialist, where she conduct research based on tourism in South Africa and consult with key stakeholders in the Tourism Industry.