2016 Judges

Vernon Kirsten

Vernon Kirsten

Vernon has been in Information Technology, Travel and Reservation Technology for over 29 years and since graduating as a Teacher way back in 1974. He is the owner and Managing Member of ReservHotel International - Africa and Global Reservations Marketing Cc T/A ReservHotel International Africa – a world leader in Hotel, Guesthouse and B&B online Travel Reservation systems representing over 150 properties in Africa and 3600 properties Worldwide, generating 100’s of 1000’s of reservations per annum globally. He completed The Graduate Institute of Management and Technology (GIMT) courses in Managing Strategic Markets and also completed The Strategic Dimension and Marketing Planning via Henley Management College in London. Vernon is the Past Chairman of the TBF in the Western Cape and served as the SATSA representative via the Western Cape Tourism Development Partnership, which incorporated the TBF. Vernon is the Past Chairman of the WC Tourism, Arts and Entertainment (TA&E) Partnership. He is also the Past Chairperson of this SATSA/JAMMS initiative, graduating over 20 Tourism members every year. He served on the TAE Sub-Committee of the Tourism Mentorship Programme. He is Board Level Executive with considerable operational, strategic and general management expertise acquired working with multinational companies in Global Reservation Technology and related other fast paced Tourism Products. He pioneers innovation in terms of product design and development with the primary focus on strengthening brand positioning and competitive superiority whilst driving profitable growth and new business development. He drives continuous improvements in productivity, efficiency and performance through organisational restructuring, implementation of new systems and re-engineering of existing processes. He also utilises exceptional communication and negotiation skills to influence critical decisions at national board level and to develop mutually beneficial relationships internally and externally. Vernon is a motivational and inspirational leader of cross-functional, international teams with an instinct for identifying and nurturing talent to ensure employees make a positive contribution to the business.