Ruby Gangiah is the Founder and Chief Executive Officer of Soft Touch Trading (Pty) Ltd, a strategic training and development firm, providing HR, Training & Skills Development, Business Leadership, Event Management and Tourism Consulting services designed to increase revenues, profitability and productivity. She is best known for evangelising human upliftment strategies which integrate quality, excellence and training that promotes and supports long-term sustainable human resource development. Ruby Gangiah has over 13 years of experience in Tourism and Tourism related training, strategic planning, sales/marketing and operations. She has functioned as a Medical Nurse, Wife, Mother, Farmer, Interior Decorator, Beauty Advisor, Tourist Guide, SAQA Accredited Trainer and Assessor, SA Tourism Grading Council Assessor, Business Owner, Public Officer and Consultant in a variety of tourism portfolios. Through her experience as a tourism ambassador Ruby has been exposed to many facets in the tourism fraternity and has helped to solve a variety of complex tourism challenges. Ruby is an assessor with the TGCSA and is involved with numerous associations and NGOs.