2014 Judges

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Allison Macdonald

Allison MacDonald, a destination marketing consultant with 15 years’ business experience in travel & tourism in South African Tourism; Mpumalanga Parks and Tourism; the Cradle of Humankind and Dinokeng; Rennies Travel; Qantas; and British Airways, is currently a group account director at Ireland Davenport – destination & corporate/advocacy agency promoting SA to more than 18 key global destinations. Her interest is in the development of sustainable, responsible and fair tourism and she markets South Africa as a responsible and sustainable destination. She is involved in media campaigning for SA as sustainable and responsible destination (for leisure & business event tourists). She is a Rhodes University graduate in Journalism and Communications, a mother of two, loves gardening and birding and visits to the Kruger National Park or the Drakensberg to ‘unwind’ and photograph Lammergeyers and Bateleurs; also sip tea in the shade of Baobabs and Forest Bushwillows.