I have been a lecturer at the Department of Tourism and Event Management of the Central University of Technology, Free State (CUT) since 2008. Currently I am busy with my D-Tech in tourism development and have published a number of papers in both academic and non-academic journals and various chapters in books. I served on the Free State Tourism Business Council and the Executive Board of Mangaung Tourism. I was also a member of the review committee of the Free State Provincial Growth and Development Strategy and the receiver of the Vice-Chancellor’s excellence award for community engagement in 2011 of our university. I have extensive private sector tourism experience and held the positions of Tourism Manager for Mangaung Tourism and Senqu Tourism respectively. Being chairperson for the Maloti- Drakensberg Tourism Forum added to my valuable experience in the private sector environment. I also regularly act as external examiner and moderator for a number of universities. I was a member of the “Strongbow” international project which involved the Central University of Technology Free State, five Ethiopian Universities and the Vrije Universiteit van Amsterdam. I acted as reviewer for LitNet Akademies (Humanities and Social Sciences) and for the Journal for New Generation Sciences. I was further an adjudicator for the Volksblad Tourism Town of the Year competition, was a board member of the Afrikaanse Handelsinstituut (AHI), the Free State Gambling and Racing Board and Anglo-Boer War Museum.