2017 Judges

Alushca Richie

Alushca Ritchie

After 10 years of working in the engineering sector, Alushca Ritchie decided it was time to follow her heart and began her new journey within the tourism industry. Having traveled extensively herself, Alushca understands the important role Tourist Guides play in the travel industry and how a bad experience can ruin a holiday, thus Cape Tourist Guide Connection was born. Creating job opportunities while ensuring a safe and memorable experience for international visitors. Dave Thomas said: 'Share your success and help others succeed. Give everyone a chance to have a piece of the pie. If the pie's not big enough, make a bigger pie.' And that's exactly what Alushca did... CTGC provides a safe platform for tourists and qualified, accredited, independent Tourist Guides to connect with each other. Guests can expect insightful and unique itineraries to ensure their visit is filled with excitement and unforgettable memories. For those who come to our beautiful shores for business, CTGC can also assist with all your travel requirements, from venue sourcing to accommodation and transport needs. Alushca's extensive experience and qualifications within the industry has resulted in her being elected onto various Tourism Boards and Associations; • Board Member of Cape Town Tourism • Chairman of the Cape Tourist Guide Association • Board Member of the World Federation of Tourist Guide Associations • Part-time administrator to the South Africa Tourism Services Association SATSA WC • Founding member of Women in Tourism WC chapter • SKAL Committee Member Her active involvement in new and interesting tourism-related initiatives and SMME projects such as, Responsible Tourism, Wine Tourism, Rail Tourism and the WC Travelling media team, guarantee new and intriguing travel experiences for her clients. Alushca firmly believes in giving back and volunteers at a few NPOs.